La Roux‘s Elly Jackson has said she believes that the success of the Skream remix of ‘In For The Kill’ “showed that people don’t want mindless happy crap” from their music.
‘In For The Kill’ was voted Best Dancefloor Filler at the Shockwaves NME Awards last night. Speaking to NME.COM in an exclusive video interview you can watch on the right, Jackson praised Skream – real name Oliver Jones – for transforming the song.
“What it did for me, it… re-gave birth to the real meaning and atmosphere of the song as we wrote it,” she explained. “What he did with the song is what we would have done if we’d been brave enough. We wanted to make a pop record and that just isn’t a pop thing, what he did to it.
“He left it sparse and exposed and dark. It showed that people don’t want mindless happy crap. They want something that makes them feel and that remix really does. Skream did an amazing job, thank you again and again.”
She also said: “For the mainstream crowd ‘Bulletproof’ is the hit, but for us and for a lot of our original fans, maybe more NME-type fans, ‘In For The Kill’ was always the one so it’s nice for it to get re-recognised. Although it never got to Number One it sold more copies than ‘Bulletproof’.”
Watch the full video interview now.
Get the special Shockwaves NME Awards issue of NME, out now, featuring a free Domino records CD, then next week’s NME (out March 3) for the ultimate Awards review.