La Roux says that ‘frustration’ with record label has made her ‘realise what I do want’

Singer has been critical of Polydor's promotion campaign for 'Trouble In Paradise'

La Roux has insisted that her “frustration” with her record label regarding the promotion of her most recent album, ‘Trouble In Paradise’, has ultimately been a positive experience.

Singer Elly Jackson has repeatedly criticised Polydor for what she sees as a lack of support for the LP, which was the follow-up to her 2009 debut. Speaking in September of this year, she said: “It seems to me that maybe they wanted Number Ones and if they don’t get them they’re not really bothered.”

Now, speaking in an in-depth feature in this week’s NME, which is on newsstands and available digitally, Jackson says that although she is still unhappy with the promotion campaign behind the album, she feels the experience has ultimately benefited her and left her in a strong position.

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“The frustration is that you don’t feel like the promise that’s been made to you has been kept,” she says of the dispute. She then adds: “It sounds odd, but that’s what’s been so nice about it – it’s made me realise what I do want. And what I do care about, and all I really need to survive as an artist and to be who I want to be.

“Of course I’d love it if more people heard [‘Trouble…’], but it doesn’t really matter. The important bit is that the people that did hear it now understand me as something different. I think part of me always knew it would be a transitional record. It’s only a small piece of a much larger thing that I need to continue to add to, and that’s the exciting bit.”

La Roux is currently touring the UK in support of ‘Trouble In Paradise’. She plays:

Leeds Metropolitan University (November 7)
Birmingham Institute (8)
Bristol Academy (10)
Norwich UEA (14)
Oxford Academy (15)
Manchester Ritz (16)

La Roux recently played an intimate show, only her fourth UK show after releasing her second album, at Jack Rocks The Macbeth. Head to NME.com/jackrocks for pictures and video from the night.

To check the availability of La Roux tickets and get all the latest listings, go to NME.COM/TICKETS now, or call 0844 858 6765

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