La Roux has responded to her 2009 single ‘Bulletproof’ being featured in a Fox Business Network segment about bulletproof clothing for children.
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According to non-profit organisation Everytown For Gun Safety, there had been 40 shootings at school campuses across the US between January 1, 2018, and May 18, 2018. A total of 17 students were killed at Marjory Stoneman Douglas school in Parkland, Florida in February when a former student opened fire on students.
Fox Business Network’s Mornings With Maria Bartiromo aired a piece this morning (August 20) on bulletproof backpacks and clothing for children ahead of them returning to school. “Back-to-school backpacks taking on all new meaning,” the host introduced the segment, before continuing to discuss “high-end bulletproof backpacks and clothing”.
After explaining the ballistic protective equipment industry was forecast to reach $5.75 billion (£4.5 billion) by 2025, Bartiromo talked to MC Armor’s Carolina Ballesteros Casas about the company’s products.
“Some of these things are quite fashion forward,” Bartiromo commented. After selecting a jacket, she said: “It’s heavier, but this looks like a very fashionable jacket.” Watch a clip of the segment above and watch the full thing at non-profit website Media Matters.
Speaking to NME about the incident, La Roux said: “Using ‘Bulletproof’, a song I wrote about relationships, for a piece like this is abhorrent. I have never, and would never approve my music to be used in this way.”
In a statement released after the segment aired, a spokesperson for Fox Business Network said: “The song was chosen by the production team and the selection has been addressed.”
La Roux, whose real name is Elly Jackson, released her second album ‘Trouble In Paradise‘ in 2014. In a four-and-a-half star review, NME said: “It’s been a tortuous half-decade that’s found Jackson riven with anxiety in the aftermath of her debut, to the point where she couldn’t even sing, but she comes out reborn. […] In spite of all the terror and uncertainty, it’s the warmth [on ‘Trouble In Paradise’] that lingers.”