Troy Carter also says the singer will look to use Facebook to her advantage
Troy Carter, manager of Lady Gaga has said that if it were up to him, he’d give the singer’s next studio album for free.
Speaking at Facebook‘s F8 conference, Carter said that for him selling Gaga‘s music went beyond simply getting people to buy a CD and into how many millions of people you get the music to.
He said: “What we’re looking to do is not just about selling the CD or the digital file. It’s how many people can we get the music to. How many people can experience it?”
He continued: “If it was up to me, I’d give away the next album and put it on every handset that I can put it on, to get that scale. You can’t be scared to fail. Sometimes we’re going to get big results, and sometimes you learn a lesson, make an adjustment and move on.”
Carter went on to discuss how he believed the ‘Born This Way’ singer could utilize the power of social networking to become even bigger than she already is.
For us it’s how do we laser-focus on that, how do we make it less passive, how do we focus on the super-fan as opposed to somebody who just liked one single? The more layers on top of the community, the more sticky it is. For us it’s not about Lady Gaga talking to the community, but it’s about the community sharing with each other.
Lady Gaga released her second album ‘Born This Way’ earlier this year.