Watch Lana Del Rey cover ‘Blue Velvet’ for H&M commercial

'Video Games' songstress appears in David Lynch influenced ad for clothing company

Lana Del Rey has recorded a cover of the classic track ‘Blue Velvet’ for a commercial for clothing company H&M – scroll down and click below to watch.

The ‘Video Games’ songstress became the new face of the fashion brand’s ‘LA noir’ collection in July of this year and, appropriately, will now appear in a television advertisement for the company singing the song which has become heavily associated with cult filmmaker David Lynch’s 1986 flick of the same name.

The influence of Lynch’s films upon Del Rey has often been commented on and, in an interview with Artinfo earlier this year, the director spoke approvingly of the ‘Born To Die’ singer’s sartorial style. “Lana Del Rey, she’s got some fantastic charisma and – this is a very interesting thing – it’s like she’s born out of another time,” said Lynch. “She’s got something that’s very appealing to people. And I didn’t know she was influenced by me!”


In recent weeks, a spate of unreleased tracks by Del Rey have leaked online. It is unknown whether the four songs, which are titled ‘Backfire’, ‘Big Bad Wolf’, ‘Playing Dangerous’ and ‘Afraid’, will be given an official release in the future.

Earlier this month (September 8), Del Rey revealed she suffered from an alcohol addiction when she was younger, and was sent to boarding school by her parents to get sober. Speaking to GQ, she said: “I was a big drinker at the time. I would drink every day. I would drink alone. I thought the whole concept was so fucking cool. A great deal of what I wrote on ‘Born To Die’ is about these wilderness years.

“My parents were worried, I was worried. I knew it was a problem when I liked it more than I liked doing anything else. I was like, ‘I’m fucked. I am totally fucked’.”

The ‘Born To Die’ singer drew heavy criticism, however, for posing naked on the cover of the same magazine. The singer was named as the magazine’s woman of the year earlier this month (September 4) and is pictured alongside Tinie Tempah, Robbie Williams, Mad Men actor John Slattery and James Corden on the magazine’s cover. However, all the men are dressed in suits, while Del Rey isn’t wearing anything at all.