Leftfield are showing the controversial video for new single ‘Afrika Shox’ on their website.
The video was made by Chris Cunningham, who directed Aphex Twin‘s ‘Come To Daddy’ and Bjork‘s ‘All Is Full Of Love’. Fearing that the promo would be ignored by many television companies because it shows scenes of “fear, death, car crashes and disturbing imagery”, the band decided to play it every half hour on their site.
The video – the last to be made by Cunningham, who is now concentrating on feature films – shows a disturbed man on the streets of New York, whose limbs fall off and smash on the ground. He is then hit by a car.
Mark Conway, manager of Leftfield‘s label Higher Ground, told NME: “It’s a darkly comic story which takes the piss out of the cult of the shocking video. It’s funny and clearly ironic with no blood or guts. It’s a really great work of art.”
Channel 4 and ITV‘s late show Videotech will, however, both screen it on August 19.
‘Afrika Shox’, featuring guest vocalist Afrika Bambaataa, is released on September 6, followed by Leftfield‘s eagerly awaited album, ‘Rhythm And Stealth’, on September 20.