Leona Lewis has failed to break into the Top 200 with her latest single, according to reports.
The former X Factor winner’s latest track, ‘Lovebird’, was released on December 9 but, according to the Metro, has become her least successful single. Reports suggest that it shifted less than 600 copies – as that was the number of units sold by the track at Number 200 on this week’s chart.
Speaking about the surprise flop, a source told the Mirror: “This is a bitter pill to swallow for Leona and there is no sugar-coating it. The single was strong and should have done better but, unfortunately, there was no real marketing force behind it.
“Also, it wasn’t released as an official second single. Rather it was pushed out on what is known as an ‘impact day’,” they added. “Crucially, it didn’t capture the imagination of radio bosses and got little airplay. It’s a little embarrassing for the label because they have invested so heavily in Leona.”
The news comes after Lewis’s latest studio album, ‘Glassheart’, became the singer’s first LP not to top the UK Album Charts. It reached Number Three instead and was kept off the top spot by the self-titled debut from Jake Bugg, who declared after his sales success that it was his “job to keep that X Factor shit off the top of the charts”.
In October, meanwhile, Lewis claimed that she recorded ‘We Found Love’ before Rihanna – and also claimed her version of the track was superior. “I worked with Calvin [Harris] and we recorded ‘We Found Love’,” she explained. “But he went touring with Rihanna and she ended up releasing it. I didn’t commit to it because I wanted ‘Trouble’ to be my first single so I think that was another reason they went with Rihanna. It was the same version and production but mine’s better.”