Lethal Bizzle: ‘Dame Judi support sent my label’s orders mental’

Rapper thanks actress for helping him sell hats and T-shirts

Lethal Bizzle has thanked Dame Judi Dench for helping him make a success of his clothing line Dench.

The rapper, who co-owns Dench with his cousin, Arsenal footballer Emmanuel Frimpong, told The Sun that the support he has received from Dame Judi has helped him be taken seriously by major retailers. Speaking to The Sun, Bizzle said he was scared that the actress would be angry with him taking her name and brandishing it on caps and T-shirts. However, having being asked about the clothes by Radio 1 DJ Greg James, Dench revealed she knew about it through her grandchildren.

“I was worried she was going to slag me off. It was crazy, man,” Bizzle told the paper. He added: “I pulled over to the side of the road when she came on the radio and she really smashed it. When she started saying in her posh voice that her grandchildren wore T-shirts saying “DENCHGANG” on them it had me in stitches. I’ll send her a Christmas card and send her whole family some DENCHGANG stuff.”


The rapper added that sales of the clothing line have gone “mental” following the Oscar-winning actress’s support. “I’ll wake up and I’ll get random sales at 3am from Australia. We’ve been talking to Selfridges for a while but the reaction from Judi hurried up the deal. They took loads of caps. They were like, ‘We can’t ignore this’. It sealed the deal.”

Dame Judi Dench recently starred in James Bond film Skyfall. Lethal Bizzle is planning to release a new album in 2013.

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