As part of the Climate Coalition's 'Show The Love' campaign
The advert is part of the organisation’s ‘Show The Love’ campaign and depicts a snowman melting to show the effects of climate change.
“It’s winter, and it’s cold this time of year isn’t it?” Gallagher says in the clip. “Maybe you want to snuggle up with a hot chocolate or wrap up warm and wear your biggest coat. But in the grand scheme of things, our Earth is too hot, and it’s getting even hotter.”
The short film was produced by famed photographer Rankin and animated by Jelly London. Rankin says: “We were over the moon to have the iconic voice of Liam to give the piece a twist and really get it noticed.”
Watch the full advert above and find out more about the campaign here.
Next year’s awards ceremony takes place on February 14 at London’s Brixton Academy. The former Oasis frontman will collect his award and perform on the night.
NME Editor in Chief Mike Williams says of the news: “Every once in a while you’re faced with a decision that you might call a total no-brainer. Giving Liam Gallagher the 2018 Godlike Genius award falls into that category.”
“Through his history, the tunes, the swagger and the sense of humour, Liam is one of the most iconic rock stars of all time. He’s a frontman who knows the job description – look cool, belt it out, be totally Godlike – and I can’t wait to see him take his rightful place on the throne in Brixton in February”.
Liam says: “I wanna thank the NME for their Godlike Genius award. It’s about fucking time as far as I’m concerned.”