Liam Gallagher’s Pretty Green clothing brand has been sold to JD Sports, after it was confirmed that the label had gone into administration.
The brand, which was set up by the former Oasis singer in 2009, was purchased by the high street giant after administrators were called in last week.
JD Sports will keep open Pretty Green’s flagship store in Manchester , but 11 other stores and 33 concessions in House of Fraser are set to cease trading – putting 97 jobs at risk.
The fashion label’s challenges were blamed on tough high street conditions and the knock-on effect of House of Fraser falling into administration last year. It’s believed that House of Fraser owed £500,000 to Pretty Green when the retail giant collapsed.
Peter Cowgill, executive chairman of JD Sports, said: “We are pleased to have completed the acquisition of the highly regarded Pretty Green brand. We look forward to working with the team on future positive developments.”
Simon Thomas, partner at administrators Moorfields said: “Pretty Green is a popular brand and received a considerable amount of interest. We are confident that JD Sports is the right fit for the business and will help to grow its online and wholesale channels.”
Speaking last month after rumours of the brand’s financial troubles first emerged, Liam Gallagher wrote on Twitter: “As long as we’ve got our health eh gotta put things into perspective.”
He added: “as you were PG I mean LG x”.
Responding to rumours that Sports Direct boss Mike Ashley could be a potential new investor for Pretty Green, Gallagher replied “Fuck him” to one fan on Twitter.
Meanwhile, Gallagher yesterday unveiled the first trailer for ‘As It Was’ – a documentary that captures his rise as a solo star.