Irving Plaza to get overhaul from new owner
New York venue Irving Plaza is to be renamed.
And the Fillmore at Irving Plaza is to get a makeover by its new owner.
Bought by promoter giants Live Nation, the venue will be renamed and redecorated to appear more like the legendary Fillmore Auditorium in San Francisco.
Famous for showcasing acts such as the The Grateful Dead, Jimi Hendrix and Janis Joplin, the Bill Graham-owned Fillmore Auditorium was one of the first venues in the US to specifically cater to live bands.
In addition to physical changes, the venue plans to offer free apples at the door, a tradition held at the San Francisco venue since opening its doors to live music in 1965.
The original New York Fillmore venue, Fillmore East, was located in the East Village, and closed its doors in 1971 after Bill Graham became disillusioned with the music industry.
Lily Allen and The Bird And The Bee will perform at the venue’s relaunch on April 11.
–By our New York staff.