Lily Allen has revealed she was accidentally subjected to people’s true opinions of her music via market research her record label were doing ahead of her return to pop.
Speaking to Popjustice, Allen says she was once mistakenly included in an email chain by employees at her record label, which featured less than complimentary feedback from members of the public who were hearing her new music without knowing the songs belonged to her.
“I accidentally got copied in on a whole bunch of it and reading it was one of the most horrible moments of my life,” she says. “They don’t actually tell the people what it is that they’re listening to. So a lot of it was just people going, ‘Is this Lily Allen? It fucking is Lily Allen’, ‘If this is her I thought she’d fucking retired, the stupid cunt!'”
Stating that she found the feedback “totally unhelpful”, Allen adds: “The thing is, people who take part in market research: are they really representative of the marketplace? Probably not.”
Allen recently revealed that her forthcoming third record ‘Sheezus’ is, in part, a tribute to the late Amy Winehouse. Speaking about her relationship with the ‘Back To Black’ singer, Allen admits they were acquaintances rather than close friends and talks about the life she led prior to Winehouse’s death in 2011.
Earlier this year Allen expressed worry that Kanye West might react negatively to her referencing his 2013 album ‘Yeezus’ with her new album title. The singer, who won Best Solo Artist at this year’s NME Awards With Austin, Texas, named her third album as an homage to the rapper.