Lily Allen has partnered with the German brand Womanizer to create a new sex toy called the ‘Liberty’.
The singer, who mentioned Womanizer in her 2018 memoir My Thoughts Exactly, has joined the company as their ‘Chief Liberation Officer’ and is currently leading their #IMasturbate campaign to raise awareness for sex positivity and female masturbation.
Allen and Womanizer said in a press release that they “want to challenge existing assumptions and myths with the #IMasturbate and invite people to reflect on their own, often negative attitudes towards this topic”.
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I'm really excited to reveal something I've been working on with one of my favourite brands @womanizerglobal… My very own sex toy! The Liberty is available everywhere now. Womanizer changed my life, and I wanted to share my experience. Women shouldn't be ashamed of their sexuality, and we all deserve to own our pleasure. Hopefully this little toy will help you do that! #IMasturbate #LilyAllenxWomanizer. Get yours now via the link in my bio
“Sex toys are still seen as a taboo subject because they are related to masturbation and female pleasure. Female pleasure in itself is a taboo subject,” Allen added.
“The only way to make taboo subjects no longer taboo is to speak about them openly, frequently and without shame or guilt.”
Women shouldn't be ashamed of their sexuality, and we all deserve to own our pleasure. Hopefully this little toy will help you do that! #IMasturbate #LilyAllenxWomanizer. Get yours now via https://t.co/i7ebnhXUXt pic.twitter.com/tb8eMh491O
— LILYALLEN2.0 (@lilyallen) October 22, 2020
The ‘Liberty’ Womanizer is on sale from today (October 22), and you can find out more information here.
Last month, Allen announced her marriage to Stranger Things star David Harbour. The pair tied the knot at a ceremony in Las Vegas.
The couple had largely kept their relationship away from the public eye by only sharing a selection of photos on social media and appearing together in public a small number of times.