'Chocolate Starfish And The Hot Dog Flavored Water' records the highest-ever first week sales for a rock album...

Limp Bizkit‘s ‘CHOCOLATE STARFISH AND THE HOTDOG FLAVORED WATER’ has, as expected, shot straight to the top of the US charts with first week sales in excess of one million.

The band, who were forced to cancel Tuesday night’s (October 24) Anger Management Tour show in New York’s Albany Pepsi Arena after frontman Fred Durst came down with swollen vocal cords, shifted 1.05 million units. It was the highest-ever first week sales for a rock album.

Observers have attributed much of their success to an aggressive instore marketing campaign. As well as almost halving the price of the record throughout one chain of shops, they offered retailers a free bonus CD single for a guarantee of additional instore point of sale advertising.

Meanwhile, last week’s chart topper, Ja Rule‘s ‘Rule 3:36’, which itself went straight in at number one, dropped a place with sales of 170,000, whilst rapper Ludacris debuted at No. 4 with ‘Back For The First Time’, selling more than 133,000 copies.

With little other significant movement on the chart, the next highest new entry came from Talib Kweli and Hi-Tek at 17 with ‘Reflection Eternal’ just three above ‘Eat At Whiteys’, the second solo album from from House Of Pain leader Everlast.