Frontman Chester Bennington posts picture from the band's recording studio
Linkin Park have announced they are working on a new album.
The band posted a picture of frontman Chester Bennington in the studio on their Instagram page with the message: “back to work this week.”
The band released their last album ‘The Hunting Party’ in 2014. While Mike Shinoda recounted the oral history of the band’s 2000 debut album ‘Hybrid Theory’, last year, this is the first time the band have mentioned working on any new material.
Their debut album reached Number Four in the UK charts and has since sold over 1,500,000 copies in the UK and 10,222,000 copies in the US.
Shinoda described the band as just “kids” writing music in their parents’ houses before the album’s recording and release.
Prior to the album’s recording, Shinoda said that the band played for “every major label and most of the indies in LA” and each had rejected them. He said that this made the band “ready to fight for it” when entering the studio.
The rapper and guitarist explained how recording the album was a learning curve for frontman Bennington, who had recently joined the band and was “still green and imitating his favourite singers”.
Last year, Linkin Park hired a creative business executive to help expand their band into a business.
The nu-metal group, were the subject on a new feature in the Harvard Business Review. In the piece, Kiel Berry – who works for the band’s Machine Shop company – explained their aspirations.
He wrote: “The most successful artists in this new landscape have begun to look at new business models and new industries to strengthen their existing brands. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms.”
“By 2013, Linkin Park and Machine Shop had to address the fact that digital music (first downloads and then streaming) had changed the business dramatically… When I looked at the global reach of Linkin Park, and the potential business opportunities outside the narrow category of music, I could see plenty of ‘blue ocean’.”
Berry, who is the Executive Vice President of Machine Shop, described how the company eventually became a venture capital firm, investing in new start-ups.
He added: “We restructured Machine Shop to focus on innovation through non-traditional business partnerships and creative design thinking. Over the course of a year, we built strong case studies in fashion, design, and technology. Once this groundwork was laid, we realised that the traditional music management model would have to evolve to support these innovation activities.”
“We launched Machine Shop Ventures, our venture capital firm, which will focus on investing in early-to-growth-stage consumer-focused companies that align with the band’s ethos of connecting people and innovation through tech and design. We want to share with our portfolio companies what we know about maintaining a brand in the cultural zeitgeist; we look forward to learning from them about internal company culture, vision, and creating new business.”