The high school movie-themed adaptation of his latest record was unveiled via Facebook on January 15, and has now also been uploaded to YouTube after its initial premiere.
“Opening weekend did over 16 million views!!” said MGK. “Now we’re premiering it on YouTube today for everyone to watch. Thanks to everyone who helped us turn the album into its own world and era.”
Featuring appearances from the likes of Trippie Redd and Iann Dior, the Grease 2 inspired production saw Kelly’s album soundtracking a classic tale of high school drama.
— Blonde Don (@machinegunkelly) January 19, 2021
Speaking to NME in a Big Read cover feature last year, Kelly called the musical a “pop-punk Grease“ and explained it emerged from a running joke he had with his collaborator Mod Sun where they make excuses to leave situations by saying they need to go and watch Grease 2.
“I just shot it in four days with Mod Sun,” Kelly explained. “It was my first time directing. It was almost like shooting 14 music videos back-to-back, but with a narrative that’s outside of my personal life stories.
“It focuses on other characters, and then me and [Barker] are just the narrators. It’s an interesting concept because it hasn’t been done for an album ever, maybe outside of like Pink Floyd’s The Wall.”
Earlier this month, Kelly also performed on Jimmy Kimmel Live, where he delivered a medley of songs while acting as a one-man band – performing with a bright pink piano, guitar and sampler.
‘Tickets to My Downfall’, MGK’s fifth studio album, arrived back in September of last year.
In a four-star review, NME praised the musician for helping to revitalise the pop-punk genre, calling it “boisterous, full of sincerity and exciting enough to make you jump on a table in the middle of a board meeting”.