Pop icon has complained of "ageism" over treatment of new single 'Living For Love'
Radio 1 DJ Scott Mills has backed the station’s decision to not put Madonna‘s new single on their playlist.
The station has not not playlisted her current single ‘Living For Love’, a move that saw
Madonna accuse the station of ageism. Radio 1 have consistently denied refusing to playlist artists on the grounds of age, but Madonna has said the decision not to give airtime to the song is “discriminatory.”
Mills, who hosts a daytime show on the station, has stepped in to defend the move and explained that Madonna does not appeal to the younger listeners that the station is trying to attract.
The Mirror, 40 year old Mills said: “‘I don’t actually mind the new single. But do I think Radio 1 should play it? Probably not.”
Explaining his reasoning, Mills said that the age of Madonna fans – as opposed to the singer herself – were behind the decision: “They’re trying to get the average age of the listener down and, to be honest, most Madonna fans are in their 30s and 40s. When you’ve got more relevant up-and-coming artists and bands and there’s a space on the playlist, then it’s in the BBC Radio 1 remit that it should go to a British artist anyway.”
Mills response comes after Radio 1 issued its own reply to Madonna’s ageism claims. The station recently said that they “do not ever ban artists” and that “Tracks are chosen on musical merit and relevance to our young audience. An artist’s age is never a factor.”
Madonna tours in December.
Madonna will play:
London O2 (December 1)
Manchester Arena (14)
Birmingham Barclaycard Arena (16)
Glasgow SSE Hydro (20)