The Guy Ritchie-directed promo for 'What It Feels Like For A Girl' features gunplay, violent assaults and suicide...
The controversial video for MADONNA’s forthcoming single, ‘WHAT IT FEELS LIKE FOR A GIRL’, will be aired for the first time on MTV and VH1 in the US tonight (March 20) at 11.30pm EST (7.30am GMT).
Due to the content of the promo – which features gunplay, violent assaults and suicide – the film will not be added to regular rotation on either of the music channels.
The video has been directed by Madonna’s new husband Guy Ritchie. The accompanying music is a dance remix of the album track, though the original version will be released as a single.
According to MTV, the video depicts a woman who “cruises around town inflicting damage on any man that crosses her path”.
In it, Madonna is seen first off picking up her grandma at ‘Ol Kuntz Guest Home’. Madonna then goes on to crash into a car full of men who wink at her, she threatens male police officers with a gun and mugs a man at a bank ATM with a stun gun, before wrapping her stolen car around a lamppost in what appears to be an intentional act.
“The video,” said Madonna in a statement issued through her label Warner Brothers, “shows my character acting out a fantasy and doing things girls are not allowed to do. This is an angry song and I wanted a matching visual with an edgy dance mix.”
It is not the first time Madonna has fallen foul of television executives with her videos. Both ‘Justify My Love’ and ‘Like A Virgin’ outraged many and were strictly censored because of their explicit sexual nature.
‘What It Feels Like For A Girl’ is released in the UK on April 9.