'Ocean Spray' refers to the drink James Dean Bradfield's mum favoured while dying of cancer in hospital...

MANIC STREET PREACHERS’ song ‘OCEAN SPRAY’ has been deemed too “morbid” to be used in advertising campaign, according to the company which produces the cranberry juice of the same name.

The song, which features on the band’s forthcoming album ‘Know Your Enemy’, is a tender, acoustic song and the first with lyrics penned by James Dean Bradfield. ‘Ocean Spray’ refers directly to the brand of cranberry juice which Bradfield’s mother drank in hospital, prior to her death from cancer in 1999. The chorus includes the lyrics ‘It’s easy to laugh, it’s easy to cry/To cry so hard that it can’t be denied/Oh oh please stay awake/ And then we can drink some Ocean Spray’.

But Gerber Food Soft Drinks, the makers of Ocean Spray, have told NME.COM that the song is not appropriate to advertise their product. A spokeswoman commented: “It’s very flattering that they have used ‘Ocean Spray’ in a song. At the moment we’re working on the summer advertising campaign. The trouble is the morbid association – Ocean Spray is usually associated with light-hearted things and a health, fun and a certain lifestyle. It’s often used as a mixer with vodka at parties and so it’s unlikely we would use this song as part of the advertising.”

A spokesperson for the Manic Street Preachers was unavailable for comment.

Meanwhile, it has emerged that the 16-track ‘Know Your Enemy’, out on March 26, includes a further hidden track, the cover ‘We Are All Bourgeois Now’, which was previously recorded by the McCarthy, the cult political indie band which featured Stereolab’s Tim Gane.