Speaking on ITV’s chatshow Lorraine, the singer said that the aesthetic and style had been influenced by a combination of the Queen Of Pop, the legendary Hollywood actress and the 18th century French Queen.
It’s inspired by Marilyn Monroe, Madonna and Marie Antoinette. [Madonna is] a fearless person. She’s been knocked down so many times – for someone to keep going, it shows that they don’t’ want to just have fame and success. They want to be a successful artist.
Diamandis also spoke further about the album’s subject matter, which she previously described as an “ode to dysfunctional love”. “It’s a bit cringe, but I wanted it to be a way of personifying love and heartbreak,” she said. “The whole campaign is pink and fluffy, it’s about love. I can never just make up a story, it has to be something that’s happened in my life.”
‘Electra Heart’ is the follow-up to Marina And The Diamonds’ 2010 LP ‘The Family Jewels’ and is due out on April 30, with a single ‘Primadonna’ set to precede it on April 16.
The new LP contains 12 tracks in all. The single ‘Radioactive’ – the video for which you can watch below – however, will not feature on the album. Producers who have worked on the record include Diplo (Rolo Tomassi/MIA), Stargate (Rihanna/Chris Brown) and Guys Sigsworth (Bjork/Frou Frou).
Marina And The Diamonds will embark on a UK tour in May in support of the album, playing eight shows across the UK. The gigs begin at Manchester Cathedral on May 4 and run until May 15, when they headline Cardiff Coal Exchange.