Metallica’s manager: ‘We’re touring in 2012 because of the Euro’

Cliff Burnstein says the metal titans are 'a US export the same way Coca-Cola is'

Metallica‘s manager has strongly suggested that the band brought their plans to tour Europe forward to next summer due to the ongoing problems with the Euro.

The band are confirmed to play a headline slot at next summer’s Download Festival as well as a series of other large European shows, playing their fifth album, widely known as ‘The Black Album’, in its entirety.

The announcement that the band would be touring Europe next summer, having already toured extensively in 2011, was viewed as a surprise and it now looks as though they may have brought their tour dates forward for financial reasons.


Cliff Burnstein, who manages the metal titans, told the Wall Street Journal that he wanted to take advantage of the weak Euro by playing more shows now.

He said: “I’m not an economist, but I have a degree, so it helps. You have to ask yourself, what’s the best time to be doing what, when and where. Over the next few years, the dollar will be stronger and the euro weaker, and if that’s the case, I want to take advantage of that by playing more of these European shows now, because they will be more profitable for us”.

Burnstein also compared the metal band to Coca-Cola and says that they have to think of themselves as a US export, in the same manner as any other product.

He added: “We’re a U.S. export the same way Coca-Cola is. We look for the best markets to go to. Right now Indonesia is on my watch list”.

Burnstein also manages the Red Hot Chili Peppers and has revealed he has also brought forward their European touring plans to this summer to maximise profitability.

Metallica will play Download Festival on June 9. The festival itself will take place from June 8-10 2012 at Donington Park. Red Hot Chili Peppers play a stadium tour in the UK next summer.