The 2004 event is hailed a massive success...
The ROCK IN RIO festival will return to LISBON in 2006, it has been announced.
This year, organisers took the unprecedented move of holding the festival in the Portugese capital but keeping the association with the country in which it started.
Promising the festival would return, founder Roberto Medina highlighted the socially progressive purpose behind Rock In Rio: “This is a great opportunity to use music as a universal language in order to promote great changes in the world, which is needed urgently! We use social marketing in a straightforward manner and explicit with this objective in mind.”
Taking place over the last two weekends, 385,000 people attended the event over its six days. It was watched by a television audience of 700million people and generated 26,000 jobs.