M.I.A. joins forces with H&M for clothes recycling initiative

Rapper is raising awareness of landfill site impact

Rapper MIA has announced that she will be joining forces with clothing company H&M for a special charity intiative, it was reported today (March 15).

Teaming up with the brand, MIA is looking to raise awareness for World Recycle Week, which sees customers swap unwanted clothing in exchange for store credit. World Recycle Week takes place between April 18-24.

According to Pitchfork, the singer and rapper will also be releasing new music video on April 11, in which she highlights the environmental impact of landfill sites. Watch the video for ‘Borders’ below.


Read more: MIA says the West is more interested in ‘selling Taylor Swift records’ than helping migrants

MIA spoke recently in an interview about her recent legal dispute with French football team Paris Saint-Germain, concerning the video for ‘Borders’, above.

The artist has claimed that the club are seeking the removal of her recent ‘Borders’ video, which was released in November and sees MIA donning the team’s jersey, altered to display a political message.

The clip sees MIA join a group of refugees as they travel across the sea in boats and climb fences, while she reels off the lines: “Politics / What’s up with that? / Police shots / What’s up with that? / Identities / What’s up with that? / Your privilege / What’s up with that? / Broke people / What’s up with that? / Boat people / What’s up with that?”

The video also shows MIA wearing a PSG shirt with its sponsor Fly Emirates changed to read “Fly Pirates”. It is this that the club seem to have taken objection to.

Speaking to Noisey, MIA said that she didn’t expect the issue to arise because she “was thinking about the bigger picture, which is that way more people are going to die at sea if we don’t do something”.


MIA also discussed her history of legal trouble, which has seen her get sued by the NFL for making a middle-finger salute during a Super Bowl half-time performance.

“I have people in higher places who hate me,” she continued. “Now and again, I feel the force. But I think it makes it interesting because I don’t really care about those things. I wish they would spend their money better. How much bad press do footballers get? All the stuff they’re involved in. It’s crazy they’re looking for trouble with me.”

“It’s not cool. Especially when I’ve had this with another sports team that are like, twenty times bigger. D’you know what I mean? The entire NFL. Not just a team, not just the Giants. The entire NFL came after me. And I won. So if they want to come after me on a t-shirt, that’s crazy to me. It’s not even a big enough fight to me this year.”


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