Company admits it needs to make changes to streaming service
Apple has admitted it has “a bit of homework to do” on Apple Music in order to improve the streaming service.
In an interview with the Guardian, iTunes Vice President Oliver Schusser said that the company is working on making changes to the service, which launched at the end of June along with Apple’s 24/7 radio station Beats 1.
“There’s a lot of work going into making the product better,” said Schusser. “Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we’re also adding features and cleaning up certain things.”
He added: “Apple Music Connect is growing big time with more and more artists connecting to their fans, but we still have a bit of homework to be done for the rest of the year.”
When asked about criticisms of the service, Schusser responded: “The product is always our priority, and we are getting a lot of feedback. Remember, this was a very big launch in 110 markets instantly, so we get a ton of feedback. We’re obviously trying to make it better every day.”
It was revealed last month (August 8) that 11 million people had signed up for Apple Music’s free trial since its launch. Its main rival Spotify currently has 75 million active users, with 20 million using its premium service. Other competitors include Deezer (16 million active users and six million subscribers), Rhapsody/Napster (three million subscribers) and Tidal (770,000 subscribers).
Yesterday, a batch of new names were added to this year’s Apple Music Festival line-up. The Weeknd, Take That and The Chemical Brothers were added to the bill, joining the likes of Florence + The Machine, Disclosure and One Direction on the line-up for the inaugural Apple event, which is a relaunched version of its long-running iTunes Festival in London.