Songkick make fan-created gig service Detour available in London

Service taken out of private beta mode today (May 16)

Songkick have opened up Detour – their fan-created gig service which allows users to get bands to play gigs in venues of their choice – to the whole of London today (May 16).

Detour was previously being tested in private beta mode by fans in the UK’s capital city. The service, which allows users to pledge to buy a ticket for a forthcoming gig which will then take place if enough fans agree to purchase a ticket in advance, was only initially available to 100 users but quickly grew to accommodate 1,000 fans.

Since it was first launched in November, fans have been responsible for 10 gigs happening in London, including Merchandise’s show at the 100 Club last night (May 15), while upcoming concerts include Goat at the Electric Ballroom on June 27 and Braid at the Garage on July 27.

The service has now been made public to everyone in London, with Songkick CEO and co-founder Ian Hogarth stating: “We’ve been trying to make plans for what to do next with Detour but the best plan really seems to be to support whatever creative music fans decide to do with the platform.

“I get the most excited when i think about an 18-year-old music fan realising that Detour gives them the power to programme what happens in their town and doing something amazing with that,” he added. “We want to open Detour up as widely as we can and today is a big step, everyone in London can now use it, soon the whole of the UK and the rest of the world hopefully after that.”

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