Seems Her Majesty's not too happy about the hip-hop star appearing in an ad for the royal family's jewellers...
MISSY ELLIOTT has fallen foul of THE QUEEN over an advert she appears in, draped in designer jewels, for royal jewellers GARRARD.
Missy was proclaimed part of the “new royalty” by the jewellers, who have three appointments from the royal family, which allows them to use the coat of arms and “by appointment to” in their promotional material.
Garrard, whose creative director is Jade Jagger, are trying to update their image by using Missy, actor Rupert Everett and model Liberty Ross in their latest campaign, which was devised by M&C Saatchi.
But now the Royal Warrant Holders Association has complained, telling the Evening Standard today (November 1) that it felt the adverts were “not in the greatest of taste”. It is understood Garrard agreed to make changes, A spokesperson for the jewellers told NME.COM they have not withdrawn the adverts, but declined to make any further comment.
When the campaign was launched, the company’s creative director, Tiger Savage, said: “The famous thing about Garrard is its royal appointment. We wanted to represent what we think the new royalty is, so we asked Missy Elliott. The rap world is very into jewellery.”
Missy‘s coat of arms includes two foxes, three flies and plenty of diamonds.