Mumford and Sons have seen a sharp rise in sales of both their albums following their headline slot at Glastonbury on Sunday (June 30).
According to Official Charts Company sales data released this morning (July 2), the band’s second album ‘Babel’ could now top the album chart this coming weekend if sales continue at this rate. Released last year, there was a 384% rise in sales on the two days following their appearance at the Somerset festival. It is, so far this week, the UK’s best-selling album. Meanwhile, the folk quartet’s 2009 debut ‘Sigh No More’ is back in the Top 10, surging 29 places from Number 37 to Number Eight, following a 360% lift in sales.
They’re not the only Glastonbury headliner to benefit from such huge exposure. Demand for Arctic Monkeys‘ four albums and various Rolling Stones compilations has also picked up dramatically, propelling both bands onto this week’s best seller list. The Sheffield band’s 2006 debut ‘Whatever People Say I Am, That’s What I’m Not’ has received a 8,431% rise against sales of the previous week, marking the biggest leap of all albums in the chart.
Of the Stones’ compilations, their most-recent greatest hits ‘GRRR!’ is up 334%, while ‘Jump Back: The Best Of The Rolling Stones‘ is up 112%. Almost half of this week’s Top 40 albums (19 titles) are by acts which performed at Glastonbury this weekend.
Bastille’s ‘Bad Blood’ and Rudimental’s ‘Home’ have too experienced the ‘Glastonbury effect’, with both album returning to the Top 40, and Nile Rodgers’ newly released greatest hits package, ‘The Chic Organization – Up All Night’, looks set to debut at Number One on the Official Compilation Albums Chart this week.
Gennaro Castaldo of UK record labels body, the BPI, said: “We know that high profile awards shows, such as the BRITs, and music festivals can have a huge galvanising effect on artist sales, but in recent years the ‘Glasto effect’ seems to have become even more pronounced, particularly now that so many more of us can use our mobile devices to gain instant access to our favourite tracks and albums.”