"It had to actually look like a movie poster".
Ahead of releasing ‘Simulation Theory’ in November, the rock giants explained how they wanted to achieve the old-school cinematic look that designer Kyle Lambert created for the poster of the hit Netflix show.
“It was my idea to create something that looked like a film poster”, drummer Dom Howard told Kerrang!
“I’ve wanted to do that for a few albums – some kind of slightly vintage movie poster. That hasn’t worked out, but this time, once we started working on videos with this director, Lance Drake, we realised it would be cool.”
In turn, they then approached Lambert after becoming impressed by his work on Stranger Things.
“We wanted to do it properly: we had to find the right person, it had to be illustrated by hand, it had to actually look like a movie poster”, Howard explained.
“We looked at a few different people, but I knew that Kyle, who did Stranger Things, would be the one. I’d seen a load of his work aside from Stranger Things and I knew he could nail it. Colour-wise and stylistically, we gave him a little direction, and he knew exactly what to do. And now I’m glad that the idea finally came to light. Plus, at night time, on an LED billboard, it’ll look awesome!”
Meanwhile, the band recently shared a video showing how the artwork was created on an iPad.