NAPSTER has announced plans to slash the price of its entire catalogue in the UK by 20%.
In response to an upsurge in record sales over the festive period, the download giant has dropped album prices to £7.95 per purchase while singles will cost 79 pence per track from today (January 12).
Bulk purchases with Napster Track Packs have also been slashed to £33.99 for 50 songs (68 pence per track), £17.99 for 25 (72 pence per track), and £10.99 for 15 (73 pence per track).
The price cuts come as the download service prepares to launch its portable subscription service Napster To Go which offers subscribers the chance to listen to their choice of over one million tracks on any compatible MP3 player, for a low monthly fee – with no cost per song.
“With Napster clearly on its way to success we wanted to further fuel our growth with more attractive pricing and create an even broader appeal to music fans,” said Leanne Sharman, Napster vice-president and UK general manager.
“By dropping our store prices in preparation for the launch of Napster To Go we are able to offer UK music fans an unbeatable proposition – their choice of how they want to consume music online – via downloads, subscription, or portable subscription – all at low cost and integrated into the most feature-rich and community focused digital music environment in the world.”