Nelly has seen streams of his music – notably his 2002 single ‘Hot In Herre’ – spike after a fan campaign that was set up to ease the rapper’s tax woes went viral.
Last week, it was revealed that the 41-year-old reportedly owes the IRS $2.4 million in unpaid taxes – equivalent to £1.8 million – while he is also said to owe $149,511 (£113,000) in taxes to the state of Missouri in a separate debt that dates back to 2013.
Fans of the rapper mobilised following the news, launching an online campaign – entitled #SaveNelly – that aimed to raise money to pay for Nelly’s tax bill by repeatedly streaming his 2002 hit. Two hosts of prominent US late night talk shows, Stephen Colbert and James Corden, added their support to the campaign, which quickly went viral.
The first streaming figures to emerge since the #SaveNelly movement sprung into action emerged earlier today, with Billboard reporting that domestic streams of ‘Hot In Herre’ had soared by 90%, with 714,000 streams accumulated in total for the week ending September 13.
However, as Spin pointed out, last week’s streaming figures still fall rather short of the projected total number of streams Nelly requires to pay off his tax bill. Fans would need to stream Nelly’s music a total of 287,176,547 times in order to generate the required revenue needed to foot the bill.
Undeterred by these figures, #SaveNelly campaign continues.