New Order are to launch their own beer later this month.
The band have collaborated with Moorhouse’s Brewery of Burnley on the tipple, which is named Stray Dog after a track from their 2015 album ‘Music Complete’.
Stray Dog, which is 4.2% alcohol, is described as a “refreshing and clean tasting golden ale with hints of citrus fruit and lychee, all balanced by a subtle bitterness”.
“It’s been a pleasure to work on our first foray into the brewing business with Moorhouse’s of Burnley with such a rich heritage in the north west and coming hard on the heels of their milestone 150th year,” the band said in a statement.
The brewery’s sales director Mark Boardman added: “We expect it to play well in cask with our own loyal followers, New Order fans, and in today’s fast moving craft ale marketplace, which increasingly appeals to a younger audience.”
According to FACT, Stray Dog will be sold at Mitchell & Butlers pubs from this month’s Bank Holiday weekend before being rolled out nationally in September.
New Order follow bands including Queen, AC/DC, Madness, Iron Maiden and Elbow in branching out into the alcoholic drinks market.