The Toronto artist – AKA Abel Tesfaye – has rolled out a number of visual accompaniments to his latest album, including the Daft Punk-featuring title track and the ultra-violent action thriller clip for ‘False Alarm’.
Tesfaye’s latest video takes on a relatively calmer narrative – although images of the Hollywood sign and its surrounding hills being engulfed in flames crop up at various points throughout – with the artist calling on a number of his famous friends to help him perform the song.
Drake appears alongside Tesfaye at a house party, while the latter is also seen riding in a sports car with A$AP Rocky (with both of the suicide doors fully up) and in front of a private plane with Travis Scott. The likes of French Montana, Bryson Tiller and YG also makes cameos.
Watch the video for ‘Reminder’ below.
While the new video showcases a selection of The Weeknd’s band of allies, his growing discord with Justin Bieber has continued apace this week.