The clip follows an animated, shirtless Iggy Pop, who spends the duration of the ad foiling hunters’ traps and fisherman’s nets, all to the soundtrack of Nick Cave & The Bad Seeds‘ ‘Breathless’. The lyrics to ‘Breathless’ reference the defence of animal rights, too, with Cave singing “The rabbit hides beneath the ground / For he is defenceless without you.”
Watch the clip below.
The app is aiming to raise money via a Go Fund Me campaign. It’s described as an app by Australian Indigenous Elders designed to save young Indigenous lives.
Nick Cave is openly supporting the app, stating; “With Aboriginal people committing suicide on an unprecedented scale, a group of elders are creating a suicide prevention app based on ceremony, story and law.”
“Join them in fighting for the lives of young Aboriginal people and let’s show Aboriginal Australia we believe in them,” he added.