Trent Reznor has revealed that he is working on a new, secret project with Apple that could change the world of music streaming.
Reznor was Chief Creative Officer of Beats Music when they were acquired by Apple in a $3bn deal earlier this year. In a new interview with Billboard, the Nine Inch Nails musician confirms that he is still a part of the set-up and is engaged with Apple in designing new projects with the company.
“I think that paying for music is a relic of an era gone by,” said Reznor. “And I’m saying that as somebody who hopes you pay for music. I’ve spent my life trying to make this thing that now everyone thinks should be free.”
Explaining his role within the new Apple owned Beats, he continued: “Beats was bought by Apple, and they expressed direct interest in me designing some products with them. I can’t go into details, but I feel like I’m in a unique position where I could be of benefit to them. That does mean some compromises in terms of how much brain power goes toward music and creating. This is very creative work that’s not directly making music, but it’s around music. “
He later added: “It’s exciting to me, and I think it could have a big enough impact that it’s worth the effort. I’m fully in it right now, and it’s challenging, and it’s unfamiliar and it’s kind of everything I asked for – and the bad thing is it’s everything I asked for.”
Elsewhere in the interview Reznor gives his opinions on what he feels U2 did wrong with their free album ‘Songs of Innocence’ and also reveals Nine Inch Nails worked with Arcade Fire producer Marcus Dravs on a number of sessions for their 2013 album ‘Hestation Marks; before scrapping the music they made together.