The alternative radio station beats competition to North West England radio license…

NME readers and quality music fans in the North West of England can celebrate following today’s (June 9) announcement that XFM is launching in MANCHESTER.

The alternative music station is now allowed to broadcast right across the region on 97.7FM after winning a fiercely fought contest involving 18 other stations for the local radio license.

It means listeners in Manchester can enjoy a station worthy of the city’s musical heritage as XFM aim to repeat the same quality and diversity they’ve brought to London’s airwaves.

“It’s a bit of recognition for the fantastic work that XFM has done in UK radio and its pioneering in terms of creativity and innovation,” said the station’s MD Graham Bryce after winning the bid. “It’s clear that Manchester is the home for the type of music we play.”

NME editor Conor McNicholas added his support to the new station saying: “Congratulations from NME to XFM on winning this important licence. It’s great news for everyone at XFM, but the real winners are Manchester music fans. XFM Manchester will give them quality music from a local station who really understands their city and its musical heritage.”