LIVERPOOL superclub Cream is pitching for the SAGA generation, by organising tea dances to appease the older generation who might be upset at the racket caused by CREAMFIELDS in August!
Cream are also organising events to encourage teenagers to get involved in dance music, with DJ lessons from Cream‘s superstar DJs including Seb Fontaine, Yousef and Paul Bleasdale, who have already been taking time out over the last month to pass on the secrets of their deck mastery.
Activities for the over-50s kick off on July 9 at Garston Village where a big band-themed dance will be held. Billed simply as the Cream Tea Dance, it is being co-sponsored by Speke’s Arts In Regeneration and South Liverpool Housing who are also looking after a choreographed majorette routine which will open the Creamfields event.
Cream Head of Communications Jayne Casey explained that the club felt the measures to be necessary because they planned to keep Creamfields at the Speke site for at least another three years.
“We’re really keen to stay in Speke Airfield but Creamfields can be a disruption to local residents,” she said. “The roads are packed and the music goes on all night. To balance it out we thought we’d give back.”
Creamfields itself had hung in the balance until earlier this week. Local authorities had been reluctant to grant a licence for the 30,000-plus capacity all-day event until several undisclosed criteria were met. The club greeted the news of licence approval with thanks for both Liverpool City Council and Merseyside Police.
Amongst the acts performing this year will be Basement Jaxx, All Saints, Kelis, Moloko, Death In Vegas, Artful Dodger, Laurent Garnier and Groove Armada.