The breakfast radio host has been a big boost to the station
Chris Moyles’s comeback on Radio X has given the station its biggest audience in a decade.
According to the latest RAJAR figures, an average weekly audience of 300,000 listeners have tuned to Moyle’s breakfast show giving the commercial station, formerly known as Xfm, a 39% boost in London alone. Data for Manchester and digital radio is still to follow.
The numbers are Radio X’s strongest since Alex Zane presented the station’s breakfast show in the first quarter of 2007.
A television campaign promoting the station, in which Moyles parodies the music for The Verge’s ‘Bitter Sweet Symphony’, prompted a barrage of complaints when it was aired last October.
Moyles was among a number of high-profile names signed on to launch the newly-rebranded Radio X that include Johnny Vaughan and Vernon Kay.
While the figures might be a boost for Radio X, Moyle’s show remains far behind its rivals at the BBC and other commercial stations. Capital’s breakfast show continues to be the most popular in the London with an average of 1.08m weekly listeners.