'Found Them First' is a new way to prove you found those stars before they left the pub circuit
Spotify has launched a new service which will show users which popular acts they came across before everyone else.
Found Them First tells users if they were amongst the first to listen to any artist that currently has more than 20 million streams, and has achieved a certain growth rate since early 2013.
Spotify says the “top 1-15 percent of listeners are considered ‘early listeners’ and will be able to see this ranking.” For others, they are creating a tailored streaming service that might help to search out the next big thing.
Talking about the service, Spotify’s Jackie Jantos said: “We love creating fresh ways for people to interact with music. This experience is an ode to the fans who truly love discovering new artists. Users are rewarded for listening early on, and earn some bragging rights. Of course, if you haven’t discovered any new artists early on, and want to, Spotify can help you with that!”
Spotify has come under increasing pressure over recent times, with the entry into the market of services like Tidal and Apple Music.
Back in March, major labels pressured the service to restrict free users, to which Spotify responded:
“Without free, pay has never succeeded. We’re one of the greenest shoots of growth in the industry. We don’t want to destabilise that. We think that this model works.”
You can check your early discoveries here.