VMAs lose half a million viewers, despite improved viewing options

The event went down a storm on Twitter, though

The Miley Cyrus hosted Video Music Awards lost half a million viewers compared to last year on Sunday evening (August 30), according to Neilsen Audience Measurement, but did become the most-tweeted about non-sports event since the company started taking measurements.

The 2015 awards attracted plenty of its own stories, not least in Kanye West‘s declaration of future presidential intentions, and Green Day‘s Billie Joe Armstrong rounding on the lack of rock bands on show.

It seems it wasn’t enough to draw additional viewers on the night, though, with MTV’s first-showing stats reported at 8.3 million, down from 10.1 million in 2014. There were additional methods of watching the show, though, and other Viacom networks brought the total up to 9.8 million, compared to 10.3 million for the same cumulative tally last year.

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The twittersphere seems to have been very taken with he awards, though, with Kanye’s announcement and the dynamic between Miley Cyrus, Taylor Swift and Nicki Minaj sure to have been talking points.

MTV press releases post-event have pointed out a substantial total of 21.4 million tweets, as well as 39 million Facebook interactions in relation to the awards, an increase of over 150% on last time out.

To date, 2011 has the largest reported total audience for the VMAs at 12.4 million viewers. That year, Katy Perry took home the top prize for ‘Firework’, with Lady Gaga, Adele and Beyonce amongst the performers.