Jack White‘s final show of his first ever entirely acoustic tour is to be streamed live on Tidal tonight (April 26).
The concert takes place at the Fargo Theatre in Fargo, North Dakota. It will begin streaming at 2:30AM GMT (8:30PM CST).
The entire show will be available to watch via Tidal, and will replay once after the live broadcast. It will eventually be available on-demand on the new streaming platform, Pitchfork reports.
Despite the number of big names involved with the service – including, White, Jay Z, Beyonce and Rihanna, amongst others – it was recently revealed that Tidal had already slipped out of the top 700 downloaded iPhone apps in the US. Things are not much better in the UK either, with TechRadar confirming that Tidal is not in the top 500 of the iOS and Google Play Store charts.
The new platform has come under much criticism from other artists, too. Steve Albini called Tidal a “budget version of Pono”, Neil Young’s high-definition music player while Death Cab For Cutie’s frontman Ben Gibbard complained that the launch event “was a wonderful opportunity squandered” and instead of highlighting emerging or struggling musicians, saw a “bunch of millionaires and billionaires” onstage “complaining about not being paid”.
Gibbard’s comments echo that of Mumford & Sons, who recently said that they “wouldn’t have joined [Tidal] even if they had asked” due its bias towards popular artists.
Lily Allen also criticised Tidal. Allen said earlier in April: “I love Jay Z so much, but Tidal is [so] expensive compared to other perfectly good streaming services… He’s taken the biggest artists and made them exclusive to Tidal… people are going to swarm back to pirate sites in droves sending traffic to torrent sites.”
It was recently revealed that Jay Z was personally calling new subscribers to the service, as too was Jack White. The company also parted ways with its chief executive, Andy Chen. Chen was the CEO of Tidal’s parent company Aspiro when it was purchased by Jay Z in March. He has been replaced by former CEO Peter Tonstad.