Despite an apology from the rapper following his comments about Beck’s need to “respect artistry” following The Grammy Awards last month (February), it appears that fans of the artist have not forgiven West. Anyone currently visiting www.loser.com will find themselves on the Wikipedia page for West. ‘Loser’ was the name of Beck’s worldwide 1994 hit single.
CBC reports that the original URL was first registered by the telecommunications company Tucows in Toronto in 1995. Twitter user Amy Bustle Connelly (@AmyBustle) is claiming credit for being behind the prank. Connelly was approached for comment by NME but has yet to respond.
Bustle states that she owns the URL and has bragged online that she is responsible for the prank, linking to news coverage of the story.
However, one domain registar claims that the move could have been done not to spite Kanye West but to drive up the value of the URL. “I would imagine loser.com would make the top 10 sales if sold today, probably for around $500,000,” a spokeperson for Netristrat Ltd. told Metro. “It might even make 7 figures if bought by a big brand.”