The visual opens at a scene of a shipwreck, as an ominous fog clears to reveal the members of the new girl group. They launch into a fierce performance of the new track, entering a number of whimsical new worlds.
“Eyes wide open like ‘OO’ / Watch out, baila baila baila / Watch it, how nice how nice,” they sing on the chorus, while performing the song’s intricate choreography. ‘O.O’ is the title track of NMIXX’s debut single album ‘Ad Mare’, which dropped at the same time.
‘Ad Mare’ also includes the B-side track ‘Tank’, along with instrumental versions of both songs. Notably, ‘O.O’ was composed and arranged by a roster of hitmakers from South Korean music production studio THE HUB, best known for working with MAMAMOO’s Wheein, ENHYPEN, Ha Sung-woon and more.
NMIXX, previously referred to as JYPn, was first announced last July when JYP Entertainment opened a pre-order for a “blind package” for the forthcoming group group. The package features their debut single on a limited-edition CD, a photo book, poster, premium membership card and more.
NMIXX is the first K-pop girl group launched by JYP Entertainment since ITZY’s debut in 2019. The agency is also home to other popular idol groups such as TWICE, Stray Kids, as well as the bands Day6 and Xdinary Heroes, the latter of which had made their debut last December.