Original directors Dom & Nic rework a 'more epic' video for 1997 chart-topper
Oasis video directors Dom & Nic have reworked the video for their 1997 single ‘D’You Know What I Mean?’
The video, featuring new footage weaved into the original film, has been reworked to fit Noel Gallagher’s new remix of the song. Gallagher overhauled the single to coincide with a new reissue of its accompanying album, ‘Be Here Now’.
In a statement, Dom & Nic said the new version of their video is “more epic”. The pair, who have also directed videos for The Chemical Brothers, Robbie Williams and Supergrass, said: “Back in those heady days we shot the video on beautiful looking 35mm film, then the height of movie making technology, just like it was a feature film. Shooting like that today would be unthinkable for a music video of this scale, film simply costs too much compared with digital cameras for all but the most extravagant projects. We also had the help of The British Army who cleverly saw it as the perfect recruitment drive, though questions were later asked in the House of Commons concerning the British taxpayers helping Oasis make music videos!
“We were also shooting at the location where Stanley Kubrick made the movie ‘Full Metal Jacket’ complete with bombed out buildings which was private land so we could do whatever we wanted, despite the police and London City Airport threatening to shut us down at any moment.
“The 35mm film from the original shoot had been stored safely in the Oasis archive, which meant we could go back to the original film to re-master and recreate the video. This was the film equivalent of finding the band’s long lost studio master tapes in pristine condition. During the process of re-editing we discovered even more powerful performance moments from the band, more epic helicopter shots and a new pacing with greater drama and energy than before.”
The ‘NG Rethink’ remix of ‘D’You Know What I Mean?’ is available now. The single was the first from ‘Be Here Now’ and reached No 1. Also available now from the ‘Be Here Now’ reissue is ‘My Big Mouth’ from Oasis’ Knebworth’s concerts a year before the album’s release.
Released on October 7, the reissue is available as a 3CD set featuring B-sides, live songs and a disc of demos recorded in Mustique. A vinyl version features download codes for the bonus content, while a box-set adds a hardback coffee table book plus a 12” sampler of the Mustique demos.