Norwegian singer Aurora has been picked to cover Oasis’ ‘Half The World Away’ for this year’s John Lewis Christmas advertising campaign, according to reports.
Aurora is believed to be covering the Oasis track for the retailer, with their advert launching first thing tomorrow morning.
The Sun reports that the 19-year old singer was selected for her “quirky voice” and that Steve Winwood song ‘Higher Love’ was considered before the Oasis track was decided upon.
“The bosses at John Lewis have spent months choosing who will be their voice of Christmas,” a source told the paper. “There have been lots of options and the process has been kept top secret. But even though Aurora is a complete unknown, they felt her quirky voice is perfect for the song.”
“There were initially some discussions about the song being a cover of Steve Winwood’s ‘Higher Love’ but the Oasis track won out.”
Aurora released her ‘Running With The Wolves’ EP in May, it includes the single ‘Runaway’. Katy Perry revealed herself as a fan of Aurora earlier this year when she shared the ‘Runaway’ video on Twitter and wrote, “Finally. New music that makes my heart a flutter.”
Interest in the John Lewis adverts has increasingly grown in recent years with contemporary artists covering older material in a stripped-back fashion. Last year saw Tom Odell doing ‘Real Love’ by John Lennon while Lily Allen’s cover of Keane’s ‘Somewhere Only We Know’ was a hit in 2013.
The John Lewis advert trend took off in 2010 when Ellie Goulding’s cover of ‘Your Song’ by Elton John hit Number One. However, the first John Lewis advert song came the year before with a folk cover of Guns N’ Roses’ ‘Sweet Child Of Mine’.
Listen to Oasis’ ‘Half The World Away’ below.