The Official Charts Company has changed the number of streams needed to count as a sale in an attempt to stop high-streamed acts from dominating the top 40.
From January, rather than 100 streams being equated to the sale of a track, it’ll take 150 streams for a ‘sale’ to be added to a song.
Speaking to Complete Music Update, chief chart overseer Martin Talbot said; “It is testament to the rapidly changing nature of music consumption in the UK – and the huge shift we are seeing towards streaming – that we are updating the way we measure the contribution of streams to the make-up of the official charts as quickly as we are. Streaming is growing exponentially and the weighting we use to reflect its impact will inevitably keep evolving with it”.
Earlier this year, Drake’s ‘One Dance’ became the first song to be streamed one billion times via Spotify. It was number one on the UK’s official charts for 15 weeks.
Drake attracted 4.7 billion Spotify streams in 2016, despite his album ‘Views’ being an exclusive to rival Apple Music for the first two weeks of its release back in April.
“Drake has been unstoppable this year – he’s a true global superstar,” says Stefan Blom, Spotify’s Chief Content & Chief Strategy Officer. “With the top album and the top song this year, as well as his successful Summer Sixteen tour, Drake continues to engage his fans in a way that only Drake can; it’s no surprise he is dominating the music industry.”
Meanwhile, it has been revealed that Coldplay are the most streamed band in the world via Spotify. The streaming giant said the group have now amassed more than five billion streams on its platform. Their most recent album, ‘A Head Full Of Dreams’, accounts for over a billion of those streams.