Synchronising 567 printers without a paper jam might be the band's most impressive feat.
OK Go have released another gem to add to their catalogue of viral music videos, this time using 567 printers and clever stop-motion in their video for ‘Obsession’.
The video sees two walls of printers spitting out coloured paper to create different patterns. Stop-motion is used to simulate these wild kaleidoscopic effects, though, we wouldn’t expect anything less from OK Go following their videos using zero gravity, umbrella dancing and the famed treadmill video.
It’s recommended to watch the video in either 1140p or 2160p (4K) because a lower resolution can cause some distortion. The band wrote on the video page: “When the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression. We broke the matrix”.
Watch the incredible video for OK Go’s ‘Obsession’ below.
As you can see from the beginning of the video, the band is aware of the environmental cost of paper. All the printed paper used was recycled and the proceeds gained from that were given to Greenpeace.
The video is from the band’s 2014 album ‘Hungry Ghost’ which also featured the track ‘I Won’t Let You Down’; the video of which was recorded entirely using drowns.