One Direction memorabilia nearly three times as popular than The Beatles and Elvis Presley

Online sales of merchandise related to boyband outstrips Fab Four and The King

One Direction memorabilia is nearly three times as popular online than similar items related to The Beatles and Elvis Presley.

As Digital Spy reports, 142,000 items of One Direction paraphernalia were sold on online auction site in the past three months – a substantially higher number of sales than that of their closest rival, Prince, who shifted 58,000 items during the same time period.

There were 50,000 items of Elvis Presley-related memorabilia sold, meanwhile, with The Beatles and U2 following closely behind with respective figures of 36,000 and 30,000. Pink Floyd (26,000), Michael Jackson (23,000) and Kylie Minogue (19,800) are among the other most popular acts for online shoppers using the site.

Memorabilia related to Elvis and The Beatles has long been popular among music fans. In November last year, unused images from The Beatles’ ‘Abbey Road’ photoshoot were sold at auction for £180,000, while guitarist George Harrison’s childhood home in Liverpool was sold in October for £156,000. In 2012, meanwhile, Elvis’s dental crown was bought in auction for £6,500 by Michael Zuk, a Canadian author and dentist and obsessive collector of celebrity teeth.

One Direction will tour the UK in 2015. Starting with three nights at London’s O2 Arena from September 24, the boyband will then visit Manchester, Glasgow, Newcastle, Sheffield and Birmingham on their arena tour.