Doncaster Rovers fans angry after One Direction’s Louis Tomlinson wins fan contest to design kit

Football fans accuse club of 'rigging' the competition in pop star's favour

Doncaster Rovers fans have reacted negatively to news that One Direction star Louis Tomlinson has won a fan contest to design the football club’s new away kit.

The club had hosted the competition to determine the design for the 2016/17 away kit, with five shortlisted entires put to a public vote, one of which was submitted by Tomlinson and his grandfather.

Tomlinson’s design came out on top, receiving 33.7 per cent of votes. Doncaster Rovers have since stated that the voting process “was all was fair and above board”.


Fans have reacted negatively to the announcement, with some suggesting that the vote was “rigged”.


A spokesperson for Doncaster Rovers said in response: “The process for receiving kit designs, shortlisting and the public voting for our kit design competition followed strict legal guidance to ensure that the club adhered to competition law and that all processes were fair.

“We are aware that the result of the competition has attracted some mixed feedback, but we can assure our fans that the voting process for the 2016/17 shirt designs was all was fair and above board.”

Tomlinson wrote of the news on Twitter: “So me and my grandad Len won the competition of designing the new Donny away shirt. Pretty sick”. See the star’s winning design below.

“I designed the kit with my granddad when I was home a few weeks ago,” Tomlinson explained to the club’s website.


“We used to go to Belle Vue together so it has always been a family affair with us and to now have a hand in next seasons away shirt is brilliant. I can’t wait to see my team wearing it”.

Singer Tomlinson is known to be a fan of his local club and signed with the team on non-contract terms in 2013. He later played for Doncaster’s reserve side against Rotherham United in February 2014, coming on as a 65th-minute substitute.

In 2014, he attempted to buy Doncaster Rovers with former chairman John Ryan. However, the deal eventually fell through.

Meanwhile, Tomlinson has emerged as the favourite to record England’s official song for the Euro 2016 football tournament.