Negativity following comments more than 2013 activist film 'Blackfish'
One Direction singer Harry Styles has been deemed responsible for an increase in criticism for US aquatic theme park chain SeaWorld.
It originates from an incident at a show in San Diego during July, when Styles asked the crowd, “Does anybody like dolphins?”. With the audience screaming “Yes” in response, the star added, “Don’t go to SeaWorld.”
SeaWorld has long been criticised, both for keeping animals in captivity and for their treatment of marine mammals. The 2013 documentary film Blackfish focused on SeaWorld’s treatment of killer whales.
Now, research by the investment bank Credit Suisse shows that there’s been a huge increase in both the amount of publicity surrounding SeaWorld and the percentage of negative commentary.
Following Styles’ comment in July, the number of social media mentions of SeaWorld grew from approximately 500,000 to around 2,500,000. The percentage of negative comments increased from roughly 25 per cent to 85 per cent.
Meanwhile, SeaWorld reported in August an 84 per cent drop in earnings during the second quarter of 2015, compared to the same period in 2014. There was also a two per cent drop in visitor numbers.
Watch Styles urging fans to boycott SeaWorld below.
One Direction recently covered the Fresh Prince Of Bel-Air theme tune during a gig in Philadelphia this week.
Band member Niall Horan handled lead vocals on the group’s impromptu rendition of the classic Will Smith song.
Though the crowd at the city’s 70,000-capacity Lincoln Financial Field stadium reacted positively to the cover, Horan joked afterwards: “We didn’t think that through. We needed to rehearse it!”