Lyrics in OUTKAST ‘s worldwide smash hit ‘HEY YA’ is causing concern amongst POLAROID experts.
Though the song urges people to “shake it like a Polaroid picture”, a spokesperson for the self developing pictures says that ‘shaking it’ may damage your picture.
“Almost everybody does it, thinking that shaking accelerates the development process,” said a Polaroid spokesman to CNN. “But if you shake it too vigorously you could distort the image. A casual shake typically doesn’t affect it.”
The image, which dries behind a clear plastic window, so never actually touches the air, is best laid flat, and away from the wind, advises the Polaroid website.
Andre 3000 told NME.COM: “”That’s true, a photographer friend of mine told me that.. he said it messes up the ‘something’ and it was a cool word that I could have added to the song! I can’t remember what it was though but it
was a cool word.”